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Robert Leonard's avatar

Fantastic analysis, well researched.

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Marcel Harmon's avatar

From Today Explained - Extreme Makeover: White House Edition: https://megaphone.link/VMP3698479311

"It's not a practical addition, it's a metaphor for the Trump brand overtaking the institution."

"[T]his is not a reflection of or for the people. The ballroom will rescript the White House as an extension of the Trump brand. And the fact that this has been funded by and hosted for billionaires in exchange for recognition of their own brands as part of this really refutes that statement. In my opinion. One of the great tenants of a brand is can you remove the logo and still identify what it is? Do these iconic assets speak to you beyond the name of the brand? And the current building will be reshaped in the image of President Trump."

"It will be defined by over-the-top opulence, truly exaggerated and cumbersome scale. And it's a preference. It shows a preference for size over substance and size over subtlety and size over dignity. It will challenge the integrity of the existing architecture of the White House in ways we can't even envision yet. And I think it's converting what is considered to be and has always been considered to be and described as the house of the people into a stage for Trump's personal aggrandizement."

Quotes from Debbie Millman, Design Matters.

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